In a world increasingly aware of the importance of sustainability, Prysmian is leading
toward a greener and more equitable future. This is the vision of the company's new General Manager
for Central America and the Caribbean, Tiago Souza, who is bringing his perspective to
ensure that the best energy and telecommunications cables transform the world.
Less is more
According to Souza, sustainability goes beyond a trend; it is the very reason for being of the
business in the future. 'We must recognize the finiteness of resources and the urgent need to
use them responsibly. I have a phrase for this: less is more. In other words
the philosophy of carrying out more green initiatives with less impact on the planet.
How does this vision translate into Prysmian's daily operations? The company, on a global level
actively works on sustainable initiatives. Some of them, Souza explains, have been in place
for more than a decade.
Sustainability is not new to us at Prysmian; it is part of our DNA.
business. From streamlining supply chains to the launch of
green products, Prysmian is on a mission to promote a culture that is friendly to the environment.
the planet, both inside and outside the company,” he said.
A change from Central America and the Caribbean
Prysmian's sustainable approach goes beyond the mere production of green cables. It
also aims to integrate the culture and learnings from all the regions around the world where
we have a presence.
In the case of the Central American and Caribbean region, its richness and wisdom are
historical in ecological matters, which can contribute to the business sustainability of
Prysmian worldwide.
Tiago Souza expanded: 'One of Prysmian's main areas is the one that drives the world
towards renewable energies. With Costa Rica, for example, as a leading country in generation
clean electricity, Prysmian sees a unique opportunity to contribute to the development of solutions
greener and more distributed energy solutions in other parts of the planet. Let us remember that the cable does not
is not just a passive component in the energy and telecommunications transition, but rather
it constitutes the epicenter of sustainability. It is the tool that connects people from
in a clean and sustainable way, bringing renewable energy and communication to remote and
creating a positive impact on entire communities."
Challenges and opportunities: the path to a sustainable future
The path to sustainability is not without challenges. Souza acknowledges that Prysmian
has much to contribute from its successes already achieved, but also, much to improve.
The company has committed to a global carbon neutrality plan by 2050, with
a focus on diversity throughout the organization. In this regard, we have developed
innovative products, such as compostable compounds and green products, but
we recognize that there is still a long way to go. The implementation of logistics
reverse logistics or circular economy are key steps towards waste reduction and the promotion of
a more sustainable lifecycle for our products," Souza detailed.
Some of the achievements that can be cited as a reference within the facilities of
Prysmian in Costa Rica includes the certification of zero emissions and CO2 neutrality in the
country's production plant, demonstrating the commitment to reducing the carbon footprint of
carbono.
Additionally, sustainability is encouraged among employees by offering incentives
such as electric vehicle parking and creating an inclusive and
diverse
Change agents for our stakeholders
As a leader in the industry, Prysmian understands the importance of influencing stakeholders
key. The company's rebranding, which was completed in February 2024, is just one
example of Prysmian's commitment to sustainability and the energy and
telecommunications transition.
Souza shares that his previous experiences in Brazil, where he saw firsthand the
impact a company can have on the adoption of sustainable practices throughout the country,
which serve as an inspiration for everything that can be achieved in Central America and the Caribbean.
I recognize that Prysmian has an important role to play in influencing
customers, the market, and government towards more sustainable decision-making. Through actions
tangible and daily actions; and awareness events, Prysmian is promoting sustainability and
demonstrating its commitment to a greener and more equitable future among all entities
where it has influence, and we expect more achievements in this regard in Central America and the Caribbean.
Souza added.
In a world where sustainability is more important than ever, companies like Prysmian
and leaders like Tiago Souza are undoubtedly making a difference.
Our company, with its experience and bold vision, along with a commitment to action,
are transforming the energy and telecommunications cable industry and paving the way for
a more sustainable future for all.
With a focus on innovation, collaboration, and corporate responsibility, Prysmian
demonstrates that sustainability is not just an achievable goal but an urgent necessity.
in the fight against climate change and global inequity.
